Hendon Florist Customer Privacy Policy

Our Commitment to Your Privacy

Hendon Florist values the privacy and security of our customers. This Privacy Policy explains how we collect, use, store, and process your personal data. The policy applies to anyone placing orders with Hendon Florist from Hendon and the surrounding districts. We process your data in accordance with the General Data Protection Regulation (GDPR) and related data protection laws.

What Personal Data We Collect

When you place an order or interact with Hendon Florist, we may collect the following categories of personal data:

• Identity Data: Name, delivery recipient's name, and, if applicable, company name.
• Contact Data: Delivery or billing addresses, contact details such as phone numbers, and postal codes.
• Order Data: Products ordered, delivery preferences, gift messages, and special instructions.
• Payment Data: Details necessary to process your payment. (Note: Financial details are handled securely by our payment processor; we do not store full payment card details.)
• Communication Data: Feedback, correspondence, and any queries sent to us.
• Technical Data: Limited usage information when you interact with our website (such as IP address, device type, and browser information), primarily for security, analytics, and system administration purposes.

Lawful Basis for Processing Data

According to the GDPR, we must have a lawful reason for collecting and using your information. Hendon Florist relies on the following legal bases:

• Contractual Necessity: To process and deliver your order, communicate with you, or provide requested services.
• Legal Obligation: To comply with legal requirements such as accounting and tax obligations.
• Legitimate Interests: For improvements to our services, fraud prevention, or administrative purposes, provided these interests are not overridden by your rights.
• Consent: For any optional activities, such as sending marketing messages, only where you have explicitly given your consent. You can withdraw your consent at any time.

How We Use Your Personal Data

We use your data to:

• Process and fulfill your orders, including arranging delivery of products.
• Communicate with you about your order or to respond to your inquiries.
• Comply with applicable laws and regulations.
• Improve our products and customer service.
• Prevent fraud and ensure the security of our website and operations.
• Send you service-related messages. Marketing communications are only sent if you have consented, and you can opt out at any time.

Data Retention – How Long We Keep Your Data

We keep your personal information for as long as necessary to fulfill the business purposes described above, including fulfilling your order, handling after-sales queries or issues, complying with any legal, accounting, or reporting requirements, and defending any legal claims:

• Order and transaction data is typically retained for six years after your last order to comply with tax and business record requirements.
• Marketing preferences are stored until you withdraw consent or opt out.
• Technical and analytics data may be stored for up to 24 months.

After this period, your personal information will be securely deleted or anonymized.

Processors and Data Sharing

To operate efficiently, we may need to share your data with trusted third parties ("processors") who assist us in running our business and delivering your order. These may include:

• Payment processing providers (for secure transaction handling);
• Delivery and courier partners (to deliver your order);
• IT and website hosting providers (who store our data securely);
• Professional advisors (accountants or legal experts, if required).

All processors are required to safeguard your information and act only in accordance with our instructions. We do not sell your personal data to any third parties. If required by law, your information may also be disclosed to authorities or regulatory bodies.

Your Data Protection Rights

As a customer of Hendon Florist, you have the following rights in relation to your personal information:

• Right to Access: You can request a copy of any personal data we hold about you.
• Right to Rectification: If your data is inaccurate or incomplete, you may ask us to correct or update it.
• Right to Erasure: You can request erasure of your data where there is no legitimate reason for us to keep it.
• Right to Restrict Processing: You can ask us to limit the use of your data in certain circumstances.
• Right to Data Portability: Where applicable, you can receive your data in a machine-readable format or ask us to transfer it to another provider.
• Right to Object: You have the right to object to processing where it is based on legitimate interests or direct marketing.
• Right to Withdraw Consent: If you have previously given consent, you have the right to withdraw it at any time.

To exercise your rights, or for any privacy-related questions or complaints, please contact Hendon Florist by post or through other available contact methods.

International Data Transfers

Your personal data is generally processed within the United Kingdom. If we work with service providers located outside the UK or the European Economic Area (EEA), we ensure that appropriate safeguards (such as standard contractual clauses or adequacy decisions) are in place to protect your information in accordance with GDPR requirements.

Children's Data

Hendon Florist does not knowingly collect or process personal data relating to children under 16 years of age. If you believe that we have collected such information, please let us know so that we can take appropriate action.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business. We encourage you to review it periodically. Updates are effective immediately upon posting the revised version.

Contacting Us

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please write to us at our place of business or use our available contact channels. We will respond to your enquiry as soon as reasonably possible.

This Privacy Policy applies to all Hendon Florist customers who order from Hendon and the surrounding districts and was last updated in 2024.